Facebook video could ‘eclipse’ YouTube if it tackles piracy says Fullscreen boss

b64e13dd-a7c0-45ab-8fac-bb72b58a322c-620x372Facebook’s native video features have the potential to “eclipse” YouTube according to the boss of multi-channel network Fullscreen – but only if the social network tackles the issue of videos being uploaded without the permission of their creators.

Fullscreen is one of the MCNs that has built a big audience on YouTube, with its network of 70,000 channels accumulating more than 635 million subscribers.

In a tweetstorm, chief executive George Strompolos claimed some of his network’s most popular videos are being “ripped” and uploaded to Facebook without Fullscreen’s authorisation.

“I love FB video but getting very tired of seeing our videos ripped there with no way to monitor or monetize. Remember that YT was sued by Viacom for over $1BN for this,” he wrote, referring to the landmark copyright case that was settled in 2014.

“I now regularly see our videos with 50MM+ view counts that are stolen by individuals on FB… sometimes by other media cos,” continued Strompolos.

“It costs us a lot to hunt them down one by one. I’m a huge DMCA proponent, but this has to improve fast. Frankly I’m shocked that a rights holder with deep pockets has not sued yet.”

Strompolos added that he would like to see Facebook develop a similar system to YouTube’s Content ID feature, which alerts rightsholders when their content has been uploaded by YouTube users (or, in the case of music, been used as the soundtrack for a video) so they can choose to take it down, leave it be or make money from advertising around it.

“YT’s content ID system is the right idea for FB, but it requires monetization (claiming) to keep content from being removed all the time,” wrote Strompolos. “YT spent a lot of time and money building the content ID system and it is the primary reason the site wasn’t sued into oblivion.”

According to Facebook’s latest figures, the social network is seeing more than 4bn daily views of videos uploaded directly to its site – up from 1bn daily views a year ago. The company is keen for popular YouTubers and their MCNs to experiment with direct uploads.

Strompolos ended his tweetstorm on a more positive note regarding Facebook’s potential. “I think FB video can truly eclipse YT over time with search, widespread embeds, a dedicated app, monetization and content ID,” he wrote, before later adding that his earlier criticism was intended as “constructive”.

Read more:http://www.theguardian.com

Short URL: http://www.choicetv.org.uk/?p=4163