Work experience teaches students to get down to business

Since Salford Business School (SBS) launched its business innovation projects last September, about 500 business master’s students have spent from three to six months working on live projects for companies across the UK, either individually or as part of multidisciplinary teams.

It is the only business master’s in the UK to integrate business placements and internships into the curriculum.

Recent groups of SBS postgraduates have created a viral video campaign to promote a new range of business desktop PCs for Hewlett Packard and market researched a proposed web-based “hyperlocal TV” channel for British Telecom.

“We’re integrating high-level work experience and ‘live’ projects as part of our accredited programmes. Our students are able to create immediate value for businesses and we’re developing next-generation leaders for a borderless digital economy,” explains SBS executive dean Amanda Broderick.

Based at its new campus at Manchester’s MediaCityUK, SBS is leveraging its links with the area’s thriving technology sector. Besides BT and Hewlett Packard, about 80 employers have joined the scheme including Adidas, Web Applications UK, the Bank of New York Mellon, and Barclays as well as local small businesses and not-for-profit organisations.

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